CRM and Customer Experience

The customer experience suite SAP C/4HANA brings together customer data, experiential and operational data, and the power of intelligent technologies across sales, marketing, commerce, and service to deliver engaging and trusted experiences in the moments that matter most to your customers. Time to market is a critical differentiator in the Experience Economy: organizations are expected to deliver personalized experiences consistently and to innovate accordingly under tight deadlines. Recognizing the need for speed and ease in integrating and extending new applications, SAP introduced SAP C/4HANA Foundation, a new self-service tool that enables system administrators and developers to implement the cloud solutions conveniently and quickly.
Improve your customer experience management with SAP C/4HANA. Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

Key Benefits:
Automatically deployed to all SAP C/4HANA customers free of charge, SAP C/4HANA Foundation includes:

SAP Marketing Cloud

SAP Customer Checkout covers all common point of sale requirements that your customers need for a fan shop or retail store. From sales to discount campaigns, SAP Customer Checkout gives your sales staff all the information they need.

Customers can pay in cash, with standard EC and credit cards, or vouchers – either at stationary cash registers or via staff members’ hand-held tablet PCs. Special offers like discounts, loyalty cards, and apps are easy to integrate in your point of sale application.

Give your sales staff the point-of-sale (POS) functionality they need to excel. Designed for sports and entertainment, retail, merchandising, and catering businesses. The solution supports all common POS requirements from sales, payments, discounts, to loyalty management to streamline their processes. Use as standalone solution or integrate with ERP software for even more options.

On-premise deployment
Easy-to-use and offline capable POS system
Standalone or integrated with SAP ERP systems
One solution for Retail, Quick Service and Table Service
Use as standalone or integrated with SAP ERP systems
Designed for retail, merchandising, catering, sports and entertainment
Hardware agnostic

SAP Sales Cloud

Break down silos of customer information in the back office and give it to frontline sales teams through their mobile device. Empower sales reps with the information they need to know which customers to contact, what their issues are, and how to nurture each opportunity.

Key Benefits:
SAP Sales Cloud Improve sales with better selling experiences.

SAP Service Cloud

SAP Service Cloud creates a unified service experience by bridging the gap between front-office engagements and back-office processes. This solution automatically provides faster, more accurate answers with integrated, intelligent, cloud-based customer service and ensures your customer service teams are properly trained and available to meet service demands.

Make Customers Happy by Engaging with them Every Step of the Way:

Efficiently monitor, control and manage contact center operations in real-time
Enable customer service communication across traditional channels (phone, email)
Allow agents to be more effective with faster and more accurate ticket resolution
Get the right insight at the right time with embedded analytics.
SAP Commerce Cloud

Key Benefits:

SAP Service Cloud make service the heart of your customer experience.

SAP Commerce Cloud

SAP Commerce Cloud drives profitable commerce growth by enabling B2B organizations to connect processes and link supply chain and demand signals with comprehensive processes. They can use insights to stay on top of customer behavior and commerce performance. And they can adapt digital innovation by composing their own commerce platform to deliver optimized experiences.

Objectives:

Launch new business models to create additional revenue streams
Drive profitable revenue growth for digital commerce
Develop a 360-degree view of customers, enabling insights that optimize buying and service experiences
Gain the agility needed to innovate faster
Future-proof your commerce strategy

Solution:

Flexible, cloud-native commerce solution
Robust commerce solution with product information management, content management, order management, and search functionality
Decoupled and composable commerce architecture with a wide range of APIs
Robust B2B capabilities for self-service, roles, online quoting, approval workflows, budgets, cost center, and sales organization management
Integration with SAP S/4HANA and other SAP solutions
Greater transparency with the ability for managers to review team order history
Convenience with ordering through cXML Level 2 PunchOut
Support for multiple languages, currencies, sites, and content
Global coverage, including China
Enhanced privacy, security, and compliance

SAP Customer Checkout

Drive personalized relevant in-the-moment experiences across channels throughout the customer journey increasing customer conversions, business growth, and brand advocacy.

Key Benefits:

Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
Optimize marketing to drive revenue
Drive demand and growth for B2B marketers

SAP Sustainability Control Tower

Harness the potential of data to enhance your ESG (Environmental, Social, and Governance) transparency and elevate sustainable business performance.

Explore select capabilities of SAP Sustainability Control Tower with multiple guided tours for data management, reporting, and performance insights. You can:

Leverage out-of-the-box and customizable sustainability metrics that map to common ESG standards such as EU Taxonomy
Define organization-specific sustainability targets and track their performance
Identify and analyze unmet sustainability targets and take action on them